this is why it started.

So what are Sleep Wrinkles?

Every night while your sleeping, skin can take excessive damage being creased firmly against your mattress or pillow. These "sleep wrinkles" are temporary and usually last only a few hours into the day. While this may seem somewhat insignificant these "sleep wrinkles" can actually become permanent. You are, in effect, ironing in facial wrinkles on your skin every time you sleep. Spacesleeper allows your skin to be free of contact during the night, allowing for more comfort and leaving you "sleep wrinkle" free. Here is a quote from the Doctor's Book of Home Remedies:

Keep pillows away from your face. "Watch out for sleep wrinkles," says Dr. Binstock. These are wrinkles that are caused by pressing your face into the pillow at night. If you're guilty of this habit, learn to sleep on your back instead, or experiment to find a position where your face is not pressing the pillow. You may see some of your smaller lines fade away.